25-Point Marketing Plan

Charlotte Home Experts and Re/Max Executive

We created an easy-to-follow process for home selling, so that each client knows what to expect and thus, is well equipped to be an effective “partner” in this venture.

Before We List

  • SELLER’S OPTIONS
    In today’s market it’s important for sellers to understand their options. We are here as your expert adviser to discover, share, and advise you of all available selling paths.

  • STRATEGIC POSITIONING IN PRICING
    We don’t price your home to sit; we price it to SELL using Scientific Market Analysis.

  • PROFESSIONAL MEASUREMENTS

  • HOME STAGING
    Knowing we have one opportunity to make a first impression, we recommend all our clients bring in a professional stager (vacant or occupied) to help prepare the home for sale.

  • PROFESSIONAL COLOR PHOTOGRAPHY
    Only the best photos highlighting the features of your home will be placed online or in the property brochure.

  • MATTERPORT 3D TOURS AND DRONE FOOTAGE
    Providing a virtual tour of the home is extremely important. In certain cases, drone still shots and video provide the finishing touch to sell your home.

  • AGENT MARKETING
    We market heavily to agents as 91% of residential sales involve REALTORS®. (According to the National Association of REALTORS®)

  • ADVERTISING
    We spend an excess of $17,500 every month in print and online advertising and marketing, attracting hundreds of buyers per month.

When We List

  • PREMIER OPEN HOUSE
    Conducted by trained agents, utilizing social media postings, and physical advertising through signage to create exposure for your listing.

  • YARD SIGN
    Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic.

  • TEXT MARKETING
    Buyers who are interested in your home text for more photos and information, allowing us to capture their information and follow up with a phone call.

  • MASSIVE INTERNET EXPOSURE
    95% of all consumers view properties on the Internet prior to purchasing.

  • SOCIAL MEDIA
    Your home will be featured on all our social media pages.

  • EMAIL MARKETING
    We market to and communicate regularly with qualified buyers in our expansive database.

  • COLOR PROPERTY BROCHURES
    Full color, professionally designed and printed brochures will be displayed inside your home for potential buyers.

  • SUPRA KEY LOCK BOX
    Your property’s security is a top priority. The lockbox restricts access to licensed professionals and records information on everyone who accesses your home.

  • BUYER SCREENING
    We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating “tire-kickers.”

  • SHOWINGTIME SERVICE
    Our showing service provides convenient texts/calls/emails to you to make sure you know about showings ASAP. We follow-up for feedback within 24 hours of showings.

  • GLOBAL NETWORKING
    1 in 12 real estate transactions in the US involve an international party, so we have your listing exposed to the global marketplace through RE/MAX’s worldwide network.

While We Are Listed

  • QUICK, RELIABLE RESPONSIVENESS
    Our full-time operations and sales team is quick to act whenever you have a need.

  • CANVASSING YOUR NEIGHBORHOOD
    We will attempt to personally talk to your neighbors as they occasionally refer buyers to your property.

  • SHOWING FEEDBACK
    We will provide you with timely feedback from buyer showings and act quickly to respond to encouraging offers or to address buyer concerns.

  • SKILLED NEGOTIATING
    Your best interest is our best interest, and we will strongly represent you in every phase of the transaction.

  • UPDATES ON THE MARKET
    We constantly monitor what the market is doing in your area and inform you accordingly through weekly and monthly reports.

  • ONLINE ACTIVITY MONITORING
    We will continue to track how many hits your listing generates and respond to online inquiries.

Let Us Help You Sell Your Home! Call us at (704) 800-5501 or Click Here for a FREE Home Valuation!